Cammarota, A., Marino, V., & Resciniti, R. (2022). A bibliometric analysis of a risky marketing strategy: the brand activism. Proceedings of the XIX^ SIM Conference “Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era...
Leggi Tutto
Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2022). The “Authenticity” in the Consumer Response to Brand Activism. Proceedings of the 21st International Marketing Trends Conference. 20-22 January 2022, LUMSA University, Rome. ISBN 978-2-490372-14-0
Cammarota, A., Marino, V., & Resciniti, R. (2021). Consumer Response to Brand Activism: A Multiple Case Study Analysis. Proceedings of the XVIII^ SIM Conference “Digital trasformation and marketing. Implication for business and society”. 14-15 October 2021, University of Macerata,...