Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Taking a Stand or Standing Aside? How to Conceptualize the Emerging Phenomenon of University Activism. The International Journal of Management Education, 22(3). https://doi.org/10.1016/j.ijme.2024.101014
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D’Arco, M., Cammarota, A., Marino, V., & Resciniti, R. (2024). How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology. Journal of Global Marketing. https://doi.org/10.1080/08911762.2024.2368467
Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Can authenticity be built? Looking for factors that influence authentic brand activism. Sinergie Italian Journal of Management, 42 (1), 21-42. https://doi.org/10.7433/s123.2024.02
Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Embracing the Positive Change through Activism: A New Strategy of Higher Education? In: Strong, Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O., Rosier, E. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing...
Avallone, F., Cammarota, A., Marino, V., & Resciniti, R. (2024). International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries? In: Strong, Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O., Rosier, E. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium:...
Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2023). BRAND ACTIVISM: A literature review and future research agenda. International Journal of Consumer Studies, 47 (5), 1669-1691. https://doi.org/10.1111/ijcs.12967
Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2023). Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism. In: (a cura di): Accademia Italiana di Economia Aziendale. XL CONVEGNO NAZIONALE L’AZIENDALISMO CREA VALORE! Il ruolo dell’accademia nelle sfide della società, dell’economia e delle istituzioni,...
Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2023). University activism: a new dimension of the university public engagement? In: (a cura di): Toulon-Verona Conference, Excellence in Services International Conference (EISIC). The 26th Excellence in Services International Conference, University of West Scotland, Paisley, Scotland, UK, 31 August and...
Cammarota, A., Branca, G., Marino, V., & Resciniti, R. (2023). Generation Z’ s reactions to brand activism: the role of self- identity and familiarity. In: (a cura di): Società Italiana di Management. Rediscovering local roots and interactions in management, Bari, Italy, 29-30 June 2023. ISBN 978-88-94-7136-3-3.
Cammarota, A., Marino, V., & Resciniti, R. (2022). A bibliometric analysis of a risky marketing strategy: the brand activism. Proceedings of the XIX^ SIM Conference “Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing”.